Discovery and product design
Map the workflow, define user roles and prioritise the smallest useful version of the product.
What we build / 02
Custom software development
Bespoke software, custom CRM systems, client portals and internal tools designed around your workflows, with integrations, testing and practical handover.
Software that follows the way you work.
Bring the work out of scattered spreadsheets, inboxes and disconnected tools. We build bespoke applications, CRMs and portals around the people and decisions behind your business.
Discuss your project
The scope
What the service can include.
CRMs and internal tools
Build customer records, pipelines, staff workspaces, reporting and task flows around your operating needs.
Client and partner portals
Create role-based access to agreed information, requests and documents, with clear permissions.
Integrations and migration
Plan data mapping, connect authorised systems and test the movement of existing records.
Make it useful
Start with the work,
and the people doing it.
When this service makes sense
A strong fit when a valuable process depends on workarounds, repeated data entry or software that no longer fits. Sometimes configuring an existing product is enough; discovery helps decide where custom development adds value.
What it could look like
A property team may need one workspace for enquiries, properties and tenant requests. A legal business may need a clearer CRM structure and better handoffs between stages. We shape the product around the workflow and the people who own it.
How we deliver it
We turn the agreed scope into visible screens and working increments so your team can review progress. Testing covers everyday tasks, permissions, integrations and exceptions. Migration, release, training and documentation are planned around how the system will be used after launch.
What shapes cost and timing
Cost and delivery time depend on workflow complexity, user roles, integrations, reporting and the condition of existing data. We agree acceptance criteria and identify external subscriptions early. Product ownership, code access and hosting arrangements are set out in the project scope.
Explore our delivery process and hosting, ownership and support.
Evidence in the work
Related Orwell projects.
Should we build custom software or buy an existing tool?
Start with the process. If an established product fits with sensible configuration, that may be the right choice. Custom software becomes useful when your requirements, integrations or customer experience cannot be handled well by existing options.
Can you improve our existing CRM?
Yes. The starting point is understanding the current records, workflow, reporting and pain points. The scope may involve configuration, integrations, migration or a bespoke workspace, depending on what the existing system can support.
What happens after the software launches?
Handover should cover access, documentation, training, hosting and responsibility for support. Ongoing maintenance and future improvements are agreed around the product, its external services and your team’s needs.
Keep exploring