Website strategy and structure
Plan your audience, key pages, content hierarchy and enquiry journeys before design begins.
What we build / 01
Website development
Website design and development for growing businesses: responsive pages, considered content, technical SEO and enquiry journeys connected to your team.
A better first impression. A clearer next step.
Turn your website into a useful part of the business. We bring design, development and content structure together so visitors understand your offer and know what to do next.
Discuss your project
The scope
What the service can include.
Design and development
Create a responsive website with a distinctive visual identity, accessible interactions and considered animation.
Search and launch foundations
Set up page titles, headings, canonical URLs, redirects, structured data and a sitemap, then check links and page performance.
Forms and connected journeys
Connect agreed enquiry forms, booking tools and customer journeys to the systems your team uses.
Make it useful
Start with the work,
and the people doing it.
When this service makes sense
A strong fit when your current website undersells the business, feels difficult to use on a phone or leaves enquiries disconnected from the team. We can scope a new website, a focused redesign or a launch for a new brand.
What it could look like
For a property business, the journey could connect development pages and enquiry forms to the right team. For a professional services firm, the priority may be explaining complex services clearly and helping visitors choose the right conversation.
How we deliver it
We agree the page structure and content responsibilities, develop the visual direction and build responsive templates. Before launch, we check navigation, forms, mobile layouts, redirects and key search settings. Access, content editing, hosting and ongoing support are agreed as part of the handover.
What shapes cost and timing
The number of unique page types, content readiness, design detail and integrations all affect cost and timing. A small marketing site and a website with customer accounts need different scopes. We make those dependencies visible before committing to the build.
Explore our delivery process and hosting, ownership and support.
Evidence in the work
Related Orwell projects.
Can you redesign an existing website?
Yes. We can review the existing pages, keep useful content and plan the new structure around your current priorities. Where URLs change, the launch plan should include redirects to the relevant replacement pages.
Will the website be ready for SEO?
Technical SEO is part of the scoped website work: readable page structure, metadata, crawlable links, canonical URLs and launch checks. Search performance also depends on the quality of your content, competition and ongoing work.
Can the website connect to our CRM?
We assess the CRM, its available API or supported connector, the information to capture and who should receive it. The agreed integration is tested with representative enquiries and failure cases before release.
Keep exploring