Socialroom / Custom software & AI workflows
An entire content operation. One considered workspace.
Orwell designed and developed a social content workspace around the reality of managing multiple brands. Company context, ideas, campaigns, media, calendars and approval stages come together in one product, with AI writing tools and publishing workflows designed to keep people in control.
The brief
Built around
a real business need.
Give a team one place to organise content across brands, with clear ownership, useful creative tools and a visible route from draft to approval.
What Orwell developed
- Company workspaces with content libraries, campaigns, calendars and media tools.
- Draft, review and approval flows with company-specific access controls.
- AI tweet drafting and recommendations informed by saved brand context.
- X publishing and scheduling support, with permissions and approval checks.
Project context
Custom product development. AI and X publishing require configured provider accounts; availability depends on the workspace setup. The portfolio interface uses sample content.
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